• Quality | Our products meet the gold standard for quality assurance: This value is expressed through the quality of the product, the quality of the packaging and through the marketing and promotion of the brand.
  • Legitimacy | We back all our products with lab tested assurance: This value extends far beyond the lab testing and assurance on each product. Legitimacy also implies honesty, integrity and a certain authenticity that will be important in the development of the brand and ongoing marketing.
  • Healthy | Our products promote a healthy life style and enable a better way of life: This value is conveyed in the images and messaging used, ensuring that we are promoting the healthful lifestyle that the products are intended for.
  • Established | Global brand recognition since 1998: This value implies a certain dominance and weight to our brand message. This also presents itself as a unique marketing asset.