We will begin rolling out products later this fall for businesses and consumers alike.
Legacy by Ross Rebagliati | Forever Healthy | A growing lifestyle™
Authentic | Athletic | Passionate | Proud
Authentic: Legacy embodies this brand pillar through their core value of Legitimacy. Authentic or authenticity means that Legacy as a brand speaks truth and presents a down to earth and approachable brand persona. The founder of Legacy, Ross Rebagliati, is not only a real person but a person who is open and willing to connect with the brand’s audience in an authentic manner.
Active: Legacy embodies this brand pillar through their core value of Healthy and through Ross’ background as an Olympic Gold Medal athlete. Athletic means that Legacy is an active brand that is working to support their audience’s inner athlete.
Passionate: Legacy embodies this brand pillar through all four of their core values. Passionate means that Legacy has a strong and true belief in the work we are doing, and the benefits of the products developed. It means that Legacy approaches our business and audience with heart.
Proud: Legacy embodies this brand pillar through all four of their core values. Proud indicates firstly, that Legacy is achieving and operating in a manner that is worthy of pride. Proud also indicates a greater level of attachment and personal connection to the brand by our founder. Lastly, proud offers an opportunity for Legacy to be a proud member of the community and proudly Canadian.